- Own itch. Like, make the media company, the blog, the Instagram account that you wish existed. Because you know it. You know it, you're one of it. Like, we're on, guys, do you know how big forums still are on the Internet? Like, 1994 technology, because little groups, little neighborhoods, that's why the young woman who was just talking who's going to the bathroom, I hope, right now, it's like, that's why it worked, 'cause it was niche, it was niche http://casino-games.my/play-live-roulette/
I'm telling you, man, people try to boil the ocean. Go narrow. You know, like go narrow. Like Barstool's winning 'cause that team made what they wanted, they wanted irreverence, they wanted mixed culture, a different way. That's the only way to break through, 'cause you have to understand, it's an incredible time, but all of us can do it. So it's a supply and demand issue, right. It's an incredible time, it's an incredible time. But everybody can start one. So it's easy and hard. Which means to me go deep as fuck. Like, go very narrow to what you know, right. And go deep deep deep into that, I think that's the place to go, and then use the modern places where there's attention. You start a media company today, you should be voice and social first, not website and email first. 'Cause it's underpriced attention. You can take that attention from Instagram or a podcast and then start a website. I bought PureWow, a women's lifestyle business, back a year ago. And I'm gonna launch a men's one, and it's all gonna be launched on the back of my audience. And I built that audience in social and voice, and I'm gonna penetrate it to a website and other things as well. And so I have it already. And so we all have that too, we have what we have. We have our lives, our passions, our interests. I want people to go narrow, real narrow, there's a real long tail business, really, there is. I mean, really, there is. Cool. And I wanted to do this guy. - [Male Speaker] Thanks so much, Gary. Actually, I have to thank you for all the content, because I actually, I put it on the streets, and it works. - Thank you. - [Male Speaker] My problem is, I'm a doctor, and-- - Golfer. - [Male Speaker] Yeah, for sure. I'm a plastic surgeon, and pretty good as well. Actually, (mumbles) and I have one startup as the CEO. And the problem is, about following your advice, we put everything on the streets, we documented everything. And we got a good problem. Because we have audience we built, audience for my patients, and we have audience now for entrepreneurs, guys that wanna make the same path. And now the problem is when people Google my name, they can find both. And maybe some patients, they like say hey, I don't wanna make a nose job with this guy, because they don't have full time on just it. And on the other side-- - You're looking at it wrong. You know what I mean? Well, because you're looking at the downside, not the upside. - [Male Speaker] Yeah, it's what I'm asking you. Because it's a little bit new for me, you know. Just all this audience, and now people are making, well, sending emails in and direct on Instagram, I wanna build up a business in a new field, and an extra, oh, I'm (mumbles), well-- - It's super interesting to have you here, because I think one of the things I'm trying to figure out is the people that are taking my advice are winning. - [Male Speaker] Yeah, for sure. People, I can say, it works, for sure, this works. Yeah, you can buy his books. Yeah, it works. - What happens is they get into the crossroads that happens to you, which is you're trying to do it to build your chiropractor company, your yogurt shop, your surfing knowledge, and then what's happening is you're getting inundated now with people who want you to teach them how to do that for theirs. - [Male Speaker] For sure. - Look, I think that's, to your point, you said it very quickly, it's a good problem. I would definitely tell you not to worry about it. Right, like I have so much, if you look at my Instagram content, right. - [Male Speaker] Every day. - Thank you. If you, but, thank you, but let me-- - [Male Speaker] What can I say? - If you look at my latest post, my latest post on Instagram is me hanging out with Gunna, the up and coming rapper from Atlanta. That is not necessarily what Chase Bank and ABI and SAP, my clients want to see from me. But the truth is the truth. - [Male Speaker] Yeah. - I run the best agency, and so they're gonna hire you. If you're great at your craft, there's nobody who's not gonna come to you because you're teaching other people how to build a business, it will all be net positive. Don't allow yourself to look at the negatives or perceived negatives or issues. For every person you lose that says, "He's not spending all his time on that," you're gonna get three others because you are spending all your time on that. - [Male Speaker] Good for them. Give a shit for them (mumbles).
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If you asked me, and I'm listening and we're vibing right now, if you asked me to put my children's health on the line of can you run a successful ticketing Internet company, I would bet against you. And so like, I'm being serious with you. I think you clearly have some, like you told me about your background, which is where your passion is. You're clearly hitting a chord, you're only seven months in. (background noise drowns out female speaker) That's exactly right, that's what happens when you're onto something, and so it's moving faster than you expected, you're onto something, which now gets you to start going into a place that you're not as comfortable with. Like, you're spitting out ticketing and retail, and I heard you, not all right away.
But ticketing and retail, and then you know, what was the third thing you were saying? - [Female Speaker] Real estate. - Real estate. I get it, I get it. But it was a hot fucking mess. Like, your thought process there was a hot mess. Like I'm telling you, it's a hot fucking piece of shit. But your first part is so off the charts right that you need to fucking start interviewing people you do trust and figure out to bring somebody who actually knows how to do that part. The biggest problem is, people wanna be everything, like wanna do everything, like we aren't. Like, I couldn't get any entry level job in my own company 'cause I couldn't pass the written test or the math test for the two disciplines, I couldn't. I own the whole fucking thing, and the straight facts are, I could not work for my own company in an entry level job. That is the truth. That's not me making a joke, that is the fucking facts. There are a lot of people that know how to build simple tech, first of all, they wouldn't build tech, they would rent the tech of the ticketing platforms and the e-com platforms and the real estate platforms and pay nothing for it. They wouldn't get ripped off by somebody to build it. I get it, but like, you need to do what you do. And what you do is you have a pulse on what the fuck is actually happening and you know how to story tell it. That's where all the leverage is. If you had six million people on that Instagram account, you could sell a lot of T-shirts, a lot of tickets, have a lot of classifieds. You're only seven months in, this thing has just started. Back to the thing I talked about, you're a young, young, young woman. You may look at some 19 year old, I saw some 19 year old here earlier, I just went like fuck, that's young. You know, but-- (audience laughter) You are that young. You are that young for you to do something that makes you happy for the rest of your life. If you go into a coma for six years and just focus on what you do, you have a far better chance of being successful than trying to decide that you're gonna be the one navigating the business aspects, especially 'cause I heard you spit the way you thought about it, and you're clearly not very deep into your business mindset yet, which you may later on do. But like, I think you need to either do one, I'm trying to give you really good advice, you need to do one of two things. Bring in a business partner to drive the business parts so you can focus on the content, or stay focused on the content for another 15 months and revisit it later. Those are the options, in my opinion. I could be wrong, but that's what I'm feeling. (background noise drowns out female speaker) I get it. Patience is a strength and people think it's a weakness. Cool. You're welcome. One more. - [Male Speaker] All right, I'm gonna shoot, if that's okay. Since you're a media mogul-- - I'll get YouTube, don't worry. - [Male Speaker] Since you're a media mogul who's built such a successful company and you're looking back at it from perspective of, you know, where you are now, what first steps would you take in terms of creating a media entity or a media company, you know, saying you had zero followers or zero funding or really scrapping it out to create a content-driven business? - I think the best advice for a content-driven business is to scratch your own itch. - [Male Speaker] Scratch your what? Because right now, I do it from the heart, I don't do it to like, I don't bet on this and put my life on it. - I totally understand. - [Female Speaker] But I'm working in it like once it might've worked for me, you know?
- So there's a lot of themes here that excite me and a couple of things I think you should think. So first of all, my biggest belief period right now is that everybody in this room and their businesses are a media company first, comma, then you do something, everybody. Like, every single business you've got in here, no matter what you tell me you do. My man over there with the video platform, he's a media company first, comma, he's a business. That's how I actually think the next 20 years play out. That there will not be a single business, Ebay tomorrow needs to hire their editor in chief for real, not branded content, not the way most big corporations do it, all the way down to the smallest business idea here. Media company first, comma, then you do what you do. That all the upsides there because the media's so underpriced and there's so much awareness. You've naturally intuitively done that. You've started with media. Now you're starting to see there's something popping a little bit, and you're like wait a minute, I'm gonna make some money on this thing, right. Not that you started there, 'cause I'm listening to you, not that you started there, you're debating whether you're gonna do that, right? You're debating that. You're not sure, maybe you want to, you're still early, it's seven months. You know, let met tell you a couple of things. Number one, it's very easy to start allowing, no matter what, too much of the commerce, the reason it's working is 'cause it's pure. The church and state that you have to do between this content and what business you want is extremely important. It's why I work, I put out so much content in the business world for free, and I have no interest in any of your money. I come out with a book, but I'm asking, I'm not interested, there's no top of the funnel, retargeting you, I don't hold something back and be like now you gotta pay, motherfucker. You know, like-- (audience laughter) I'm putting it all out and letting the karma of the relationship work out, and businesses struggle with that. So much so that I don't monetize my personality, I've always run other businesses, the wine store and an agency that tries to get the big companies, not the audience that I speak to. I think a couple of things, number one, if I could convince you to not be thinking about this right now for another two years, it would be the first thing I would tell you. Now, you may hate your job or how you pay for your living, and so you wanna get over to this as quickly as possible, but I can tell you right now, if you can wait longer and not spend any mind time on that, but triple down on what you do well, so for example, download Anchor and start interviewing these local businesses and start your podcast tomorrow, become a media company. Take that podcast transcription and use Mechanical Turk or some outsource people or an intern, and now you've got a Medium post or a LinkedIn post, now you've got written content, go ahead. (background noise drowns out female speaker) Mic, mic. It's all right. - [Female Speaker] Oh, so I've already started that. So because I'm not a media person, I come from more of a non-profit side, and so I have someone, we have people writing from the community on our Medium blog, people look at it. We also do a lot of, I'm hosting a free photography show for people in the community. Like, I do a lot of things, so it's just the fact that I think I wanna hone on on ticketing because every time I hear people, when they come to me, especially black people, they are like, what's popping tonight, what's going on? I just want a single website for the ticketing portion to be really important, because I think that's a motivating factor for people to look into the multimedia. - Two things. It's so early, you're seven months in. And have you debated bringing in a partner? - [Female Speaker] Yeah, but I got trust issues. (audience laughter) - Yeah. But let me tell you something about your trust issues. |
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