- Own itch. Like, make the media company, the blog, the Instagram account that you wish existed. Because you know it. You know it, you're one of it. Like, we're on, guys, do you know how big forums still are on the Internet? Like, 1994 technology, because little groups, little neighborhoods, that's why the young woman who was just talking who's going to the bathroom, I hope, right now, it's like, that's why it worked, 'cause it was niche, it was niche http://casino-games.my/play-live-roulette/
I'm telling you, man, people try to boil the ocean. Go narrow. You know, like go narrow. Like Barstool's winning 'cause that team made what they wanted, they wanted irreverence, they wanted mixed culture, a different way. That's the only way to break through, 'cause you have to understand, it's an incredible time, but all of us can do it. So it's a supply and demand issue, right. It's an incredible time, it's an incredible time. But everybody can start one. So it's easy and hard. Which means to me go deep as fuck. Like, go very narrow to what you know, right. And go deep deep deep into that, I think that's the place to go, and then use the modern places where there's attention. You start a media company today, you should be voice and social first, not website and email first. 'Cause it's underpriced attention. You can take that attention from Instagram or a podcast and then start a website. I bought PureWow, a women's lifestyle business, back a year ago. And I'm gonna launch a men's one, and it's all gonna be launched on the back of my audience. And I built that audience in social and voice, and I'm gonna penetrate it to a website and other things as well. And so I have it already. And so we all have that too, we have what we have. We have our lives, our passions, our interests. I want people to go narrow, real narrow, there's a real long tail business, really, there is. I mean, really, there is. Cool. And I wanted to do this guy. - [Male Speaker] Thanks so much, Gary. Actually, I have to thank you for all the content, because I actually, I put it on the streets, and it works. - Thank you. - [Male Speaker] My problem is, I'm a doctor, and-- - Golfer. - [Male Speaker] Yeah, for sure. I'm a plastic surgeon, and pretty good as well. Actually, (mumbles) and I have one startup as the CEO. And the problem is, about following your advice, we put everything on the streets, we documented everything. And we got a good problem. Because we have audience we built, audience for my patients, and we have audience now for entrepreneurs, guys that wanna make the same path. And now the problem is when people Google my name, they can find both. And maybe some patients, they like say hey, I don't wanna make a nose job with this guy, because they don't have full time on just it. And on the other side-- - You're looking at it wrong. You know what I mean? Well, because you're looking at the downside, not the upside. - [Male Speaker] Yeah, it's what I'm asking you. Because it's a little bit new for me, you know. Just all this audience, and now people are making, well, sending emails in and direct on Instagram, I wanna build up a business in a new field, and an extra, oh, I'm (mumbles), well-- - It's super interesting to have you here, because I think one of the things I'm trying to figure out is the people that are taking my advice are winning. - [Male Speaker] Yeah, for sure. People, I can say, it works, for sure, this works. Yeah, you can buy his books. Yeah, it works. - What happens is they get into the crossroads that happens to you, which is you're trying to do it to build your chiropractor company, your yogurt shop, your surfing knowledge, and then what's happening is you're getting inundated now with people who want you to teach them how to do that for theirs. - [Male Speaker] For sure. - Look, I think that's, to your point, you said it very quickly, it's a good problem. I would definitely tell you not to worry about it. Right, like I have so much, if you look at my Instagram content, right. - [Male Speaker] Every day. - Thank you. If you, but, thank you, but let me-- - [Male Speaker] What can I say? - If you look at my latest post, my latest post on Instagram is me hanging out with Gunna, the up and coming rapper from Atlanta. That is not necessarily what Chase Bank and ABI and SAP, my clients want to see from me. But the truth is the truth. - [Male Speaker] Yeah. - I run the best agency, and so they're gonna hire you. If you're great at your craft, there's nobody who's not gonna come to you because you're teaching other people how to build a business, it will all be net positive. Don't allow yourself to look at the negatives or perceived negatives or issues. For every person you lose that says, "He's not spending all his time on that," you're gonna get three others because you are spending all your time on that. - [Male Speaker] Good for them. Give a shit for them (mumbles).
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