Because right now, I do it from the heart, I don't do it to like, I don't bet on this and put my life on it. - I totally understand. - [Female Speaker] But I'm working in it like once it might've worked for me, you know?
- So there's a lot of themes here that excite me and a couple of things I think you should think. So first of all, my biggest belief period right now is that everybody in this room and their businesses are a media company first, comma, then you do something, everybody. Like, every single business you've got in here, no matter what you tell me you do. My man over there with the video platform, he's a media company first, comma, he's a business. That's how I actually think the next 20 years play out. That there will not be a single business, Ebay tomorrow needs to hire their editor in chief for real, not branded content, not the way most big corporations do it, all the way down to the smallest business idea here. Media company first, comma, then you do what you do. That all the upsides there because the media's so underpriced and there's so much awareness. You've naturally intuitively done that. You've started with media. Now you're starting to see there's something popping a little bit, and you're like wait a minute, I'm gonna make some money on this thing, right. Not that you started there, 'cause I'm listening to you, not that you started there, you're debating whether you're gonna do that, right? You're debating that. You're not sure, maybe you want to, you're still early, it's seven months. You know, let met tell you a couple of things. Number one, it's very easy to start allowing, no matter what, too much of the commerce, the reason it's working is 'cause it's pure. The church and state that you have to do between this content and what business you want is extremely important. It's why I work, I put out so much content in the business world for free, and I have no interest in any of your money. I come out with a book, but I'm asking, I'm not interested, there's no top of the funnel, retargeting you, I don't hold something back and be like now you gotta pay, motherfucker. You know, like-- (audience laughter) I'm putting it all out and letting the karma of the relationship work out, and businesses struggle with that. So much so that I don't monetize my personality, I've always run other businesses, the wine store and an agency that tries to get the big companies, not the audience that I speak to. I think a couple of things, number one, if I could convince you to not be thinking about this right now for another two years, it would be the first thing I would tell you. Now, you may hate your job or how you pay for your living, and so you wanna get over to this as quickly as possible, but I can tell you right now, if you can wait longer and not spend any mind time on that, but triple down on what you do well, so for example, download Anchor and start interviewing these local businesses and start your podcast tomorrow, become a media company. Take that podcast transcription and use Mechanical Turk or some outsource people or an intern, and now you've got a Medium post or a LinkedIn post, now you've got written content, go ahead. (background noise drowns out female speaker) Mic, mic. It's all right. - [Female Speaker] Oh, so I've already started that. So because I'm not a media person, I come from more of a non-profit side, and so I have someone, we have people writing from the community on our Medium blog, people look at it. We also do a lot of, I'm hosting a free photography show for people in the community. Like, I do a lot of things, so it's just the fact that I think I wanna hone on on ticketing because every time I hear people, when they come to me, especially black people, they are like, what's popping tonight, what's going on? I just want a single website for the ticketing portion to be really important, because I think that's a motivating factor for people to look into the multimedia. - Two things. It's so early, you're seven months in. And have you debated bringing in a partner? - [Female Speaker] Yeah, but I got trust issues. (audience laughter) - Yeah. But let me tell you something about your trust issues.
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